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About Us

ADM Marketing & Research Consulting is an independent consulting practice, and part of a network comprised of seasoned professionals representing every aspect of the marketing mix.

Ann D. Middleman, Principal

  • More than 25 years experience in marketing consulting and research including premier firms such as Louis Harris & Associates, The NPD Group, FIND/SVP, and Magnet Communications (formerly Creamer Dickson Basford); also served as Marketing Research Manager for Quality Care, Inc. (now Olsten Kimberly QualtyCare)
  • Also heads The Second Half, a marketing consultancy that helps companies understand the population of Americans who are 50 and older.
  • Has worked in a wide variety of consumer and B-to-B categories including packaged goods, financial and health care services, pharmaceuticals, technology and telecommunications, education, publishing, architecture/design/construction, e-commerce and electronic media
  • Focus group moderator and survey research practitioner, including online, telephone, and central location data collection methods
  • Featured speaker for American Marketing Association, Association of Energy Service Providers, International Association of Business Communicators, Society of Marketing Professional Services, and Academy of Health Services Marketing

Marsha Cohen, Consultant, The Second Half

  • More than 25 years experience in trends analysis and communications research for advertising agencies Young & Rubicam, W.B. Doner, and Ally & Gargano. In addition, she has held staff positions at CBS News and the American Association of Advertising Agencies (AAAA), and consulted with companies from high tech start-ups to the Fortune 500
  • Author, "Marketing to the 50+ Population," EPM Communications, July 2002
  • Author, "Marketing to Teens & Tweens," EPM Communciations, September 2001
  • Has worked in a wide variety of consumer and B-to-B categories including financial services, travel and transportation, telecommunications, packaged goods, retail, pharmaceuticals and non-profits
  • Experienced focus group moderator executive interviewer and ethnographer

Marcello Sasso, CEO and Founder, Kbridge

  • Company founded in 2002
  • Operates on an international scale
  • Provides multi-language telephone interviewing for global studies
  • Provides qualitative research services in Europe and around the world
  • Provides secondary research services as well
  • Member of ESOMAR and Independent Consultants Group

Carol Shiro Greenwald, Ph.D., Marketing For Professionals

  • Helps professional services firms with strategic marketing plans, program implementation, project management, and coaching and training
  • has worked with well-known legal, accounting and consulting, and healthcare consulting firms for more than 25 years.
  • Graduated cum laude from Smith College; received a M.A. degree in international relations from Hunter College of CUNY; and a Ph.D. in comparative constitutional legal systems from The Graduate Center of CUNY. She did post-doctoral work as an Eli Lilly Fello at the Bunting Inst. Of Radcliffe College.

Andrea Haller, Principal, Custom Clips

  • More than 20 years experience in secondary research and executive interviewing for FIND/SVP
  • Has worked with packaged goods companies, biotech, healthcare, and many other B-to-B and B-to-C categories
  • Specialty in competitive intelligence, executive and medical professional interviewing, and telemarketing

Marty Katz, Branding and Marketing Strategy Consultant

  • More than 20 years experience in business building and management of new and mature brands
  • Specific experience with packaged goods, retail, and entertainment media businesses
  • Expertise includes branding, marketing plans, product development, advertising, promotions, and public relations for B2C and B2B companies

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