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Strategic positioning of products or services:

Being knowledge-driven means being able to identify your key markets, understanding how best to reach them and what to say.

ADM helps companies set the foundation for marketing and communications strategies

  • Target markets
  • Distribution channels
  • Positioning statements and imagery

ADM supports strategic development and evaluation through:

  • Background research on target markets, competitors, market conditions
  • Strategy and brainstorming sessions
  • Strategic research to determine leverage points (or "points of pain")
  • Communications research to evaluate how well advertising, promotions, and other communications--both internal and external--carry out the market strategies and positioning

Case Studies in Strategic Positioning > >

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