Strategic positioning of products or services:
Being knowledge-driven means being able to identify your key markets, understanding how best to reach them and what to say.
ADM helps companies set the foundation for marketing and communications strategies
- Target markets
- Distribution channels
- Positioning statements and imagery
ADM supports strategic development and evaluation through:
- Background research on target markets, competitors, market conditions
- Strategy and brainstorming sessions
- Strategic research to determine leverage points (or "points of pain")
- Communications research to evaluate how well advertising, promotions, and other communications--both internal and external--carry out the market strategies and positioning
Case Studies in Strategic Positioning > >
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