Strategic Positioning
Product Development
Brand Management
External Communications
Internal Communications
Research for Ink
Customer Relations
Best Practices
50+ Population
Contact Us
contact ADM Marketing

About Us How We Work Case Studies Testimonials

FAQs Press Room Professional Alliances Home

Product development and launch:

New product development and introduction is the life-blood of most organizations, but embarking on a new product introduction without sufficient information is very risky.

ADM helps companies introduce new products and line extensions, which often revitalize a familiar brand, with:

  • Concept tests
  • Product tests
  • Packaging tests
  • Examinations of distribution channels
  • Communications tests

ADM offers customized research to carry out these objectives:

  • Focus groups to refine a group of proposed products/concepts, packaging proto-types or communications
  • Quantitative research, either by telephone, in-person, or electronic means

Case Studies in Product Development > >

© ADM Marketing & Research Consulting
   All rights reserved.

Call: 516.334.3434   email: