Product development and launch:
New product development and introduction is the life-blood of most organizations, but embarking on a new product introduction without sufficient information is very risky.
ADM helps companies introduce new products and line extensions, which often revitalize a familiar brand, with:
- Concept tests
- Product tests
- Packaging tests
- Examinations of distribution channels
- Communications tests
ADM offers customized research to carry out these objectives:
- Focus groups to refine a group of proposed products/concepts, packaging proto-types or communications
- Quantitative research, either by telephone, in-person, or electronic means
Case Studies in Product Development > >
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