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Speeches and Presentations

"Demystifying Market Research—Become Knowledge Driven and Make the Investment Pay"
Society of Marketing Professional Services, November 20, 2006 (
Download attached PPS file here

"How to Use Research to Generate Terrific Media Coverage"
International Association of Business Communicators—Long Island, September 15, 2006

"The 50+ Market: Your Next Great Opportunity"
Presented at International Home Furnishings Center, High Point, NC, October 24, 2005.(5.8 MB)

"Marketing to the New 50+ Population: It's Not Your Parents' 50+ Population,"
American Marketing Association Marketing Research Conference, September 27, 2005.(5.8 MB)

Articles by ADM Marketing & Research Consulting

"Green Marketing: Fad or Trend?"
Building Long Island
May 2011

"Marketing Research ROI: Investment Or Merely An Expense?"
June 2009

"Research For Ink, How to Get Reporters Interested"
Business Publicity News
May 2005

"Ten Tips for Conducting Research"
SMARTi Solutions Newsletter, August 2003

"Selling the Value Proposition"
Lee Marc Stein, Ltd. E-newsletter, February 2003

"Online Surveys: the Glitz and the Substance"
Research Notes, Magnet Communications, 2001

"How to Be A Good Focus Group Observer"
Research Notes, Magnet Communications, 2001

"The Dos and Don'ts of Asking Questions"
Research Notes, Magnet Communications 2000

"Brand Study Yields New Understanding of Consumer Purchasing Behavior"
Momentum (A Publication Exclusively for Clients and Friends of CDB Research & Consulting), Summer 1999

"Pharmaceutical Companies Branding for a 'Pull-Through' Strategy"
Momentum (A Publication Exclusively for Clients and Friends of CDB Research & Consulting), Summer 1999

"Crossing the Pond: Dos and Don'ts" (2-part series)
Tough e-newsletter, November/December 1998

"Internet Use is Mainstream, If Not Mass Market,"
Momentum (A Publication Exclusively for Clients and Friends of CDB Research & Consulting), Spring 1998

Articles by the Second Half

"Ten Myths About the 50+ Market"
Lee Marc Stein Newsletter, January 2005]

"Reaching the 50+ Market"
theMarket! ®, America's Mart
July 2004

"The New Mature Market: How Mature Is It?", May 2003
by Ann Middleman

Press Releases and "Ink" from releases:

CBS Early Show clip from Garage Safety Study, jointly sponsored by GarageTek® and the National Home Safety Council, May 2005.
CBS News Online

"Industrial Market Untapped Online"
ClickZ Internet Advertising News
November 9, 2005

"Industrial Small Business Outlook," jointly sponsored by Thomas Regional Directory Company and MasterCard International, 2002

"What, Me Retire?"
New York, Dec 2, 2002

"New Tacks for Tough Times"
Business Week October 16, 2002

"Food Industry Heats Up With Latest E-commerce Trends Reveals Thomas Food Industry Register and American Express"
September 14, 2000

"Food Industry Develops an Appetite for the Internet"
CyberAtlas, September 20, 2000

"Nearly One-Third of Internet Users Engage in E-Commerce,"
CyberAtlas, August 11, 1999

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