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External Communications:

Marketers use various kinds of media to communicate with their audiences. This is their chance to convey messages about their products or services

  • Brand name, including brand families (where appropriate)
  • Brand attributes, features and benefits
  • Reasons to buy, including value propositions
  • Where to buy
  • Corporate and brand changes
  • Crisis communications

ADM helps clients use the knowledge gathered to create. disseminate, and evaluate the key messages that will influence purchase decisions:

  • Slogans and tag lines
  • Media strategies
  • Internal communications

ADM uses traditional and state-of-the-art techniques to provide reliable, customized analyses:

  • Focus groups and Individual depth interviews (IDIs) with various stakeholder groups
  • Quantitative studies, including online surveys

Case Studies in External Communications > >

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