External Communications:
Marketers use various kinds of media to communicate with their audiences. This is their chance to convey messages about their products or services
- Brand name, including brand families (where appropriate)
- Brand attributes, features and benefits
- Reasons to buy, including value propositions
- Where to buy
- Corporate and brand changes
- Crisis communications
ADM helps clients use the knowledge gathered to create. disseminate, and evaluate the key messages that will influence purchase decisions:
- Slogans and tag lines
- Media strategies
- Internal communications
ADM uses traditional and state-of-the-art techniques to provide reliable, customized analyses:
- Focus groups and Individual depth interviews (IDIs) with various stakeholder groups
- Quantitative studies, including online surveys
Case Studies in External Communications > >
|
